From the Tennessean.com, December 16, 2009: "There’s a very different kind of instrument being crafted and tweaked in Music City — one without a string, piano key or drum to speak of. It’s the Beat Thang, a hip-hop-tailored rhythm machine and synthesizer created by the Beat Kangz, a group of local musicians with a pedigree in musical gear and a passion for hip-hop culture.

When it goes on sale next month, it’ll give the group — and Nashville’s music scene — a chance to become a much bigger blip on hip-hop’s radar.

'We built what’s hopefully going to be the baddest beat machine ever,' says Beat Kangz president Aja “A.J.A.” Emmanuel.

Emmanuel and Beat Kangz partners Luke “Boom Bap” Jackson and Reavis “Rev” Mitchell believe that there’s serious demand for a hip-hop-dedicated instrument like the Beat Thang. As a former product specialist for Samson Audio, Emmanuel says he witnessed that demand firsthand..."

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